Mattress manufacturer Sealy has come out with a new mattress using "latex comfort materials". Nice euphemism there. Now you rubberists home-improvers can buy a latex mattress to go with your latex rubber bedsheets and pillowcases.
The Wall Street Journal reports:
Build a better mattress, and the world should grab a pillow and beat a path to your door. They might even pay top dollar when they arrive.
That's what Sealy Corp. is hoping. With more than $1.6 billion in sales last year, the world's largest bedding manufacturer is making what seems to be an aggressive push into rubber latex for specialty bedding.
From a factory in Mountain Top, Pa., the company is ramping up its U.S. production for nonspring, 100% latex mattresses and latex core mattresses, with the first shipments expected this month...
"Speciality bedding"? Aha! But we all know what they're really up to, don't we?
Thursday, May 17, 2007
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